Press Release

Hottest New Breakfast Fad Only at SUBWAY® Restaurants and Only in BC!
SUBWAY® Breakfast "Stuffers"

(Vancouver) The newest worldwide breakfast fad is about to begin, and the trend setters of B.C. are leading the charge once again. The hottest new craze in breakfast is the SUBWAY® Breakfast "Stuffer"...

B.C. has become a cutting edge society, leading the world in so many ways. The Olympic Committee recognized our status. We therefore have 2010 helping to showcase B.C. to the world.  But we have many other "firsts" that have brought our fair province much deserved notoriety.  We had the first LuLuLemon stores. Canadian operations for Starbucks started in Vancouver. The iconic Keg Restaurants also started in Vancouver. So, when looking for a Canadian test market to roll out an entirely new and exciting breakfast program, why wouldn't SUBWAY® restaurants pick B.C.? Why indeed?

The SUBWAY® Breakfast Stuffer is almost an omelette, almost a wrap, and almost a biscuit. Each hot, baked stuffer takes everyone's favourite omelette ingredients; eggs and cheese, and wraps them in light, buttery biscuit dough. Bacon, ham, sausage, and steak can be added to the stuffer to make it a heartier meal. The stuffers are then baked to perfection in a high speed convection oven. The stuffers are the ideal one-handed meal. nutritious, convenient to carry, and easy to eat.  A new gourmet blend of coffee by Mother Parker's, Danone yogurt, and hash browns will nicely complement the existing SUBWAY® breakfast sandwiches as well as the new stuffers.

SUBWAY® restaurants' fresh-made sandwiches were first introduced to British Columbians back in 1989. Today, Sandwich Artists are helping us to "Eat Fresh" in over 325 SUBWAY® restaurants throughout BC and the Yukon. During the past 18 years, the SUBWAY® franchisees of British Columbia have been a ground-breaking force within the worldwide SUBWAY® organization, winning numerous awards for operational excellence, outstanding community involvement, and innovative advertising campaigns. It was therefore an easy choice for the decision makers in the corporate offices of SUBWAY® restaurants in Connecticut when looking for a group of franchisees who could carry out the test program for the new products.  

Bob Tipple, President of Subway Developments of B.C. says, "Breakfast sales have always been strong in our B.C. SUBWAY® locations, however, our customers can now have an even greater choice for breakfast. Our new omelette sandwiches and stuffers are absolutely delicious and are a welcome addition to the SUBWAY® menu.  Of course, the new stuffers are, without a doubt, the best breakfast value in B.C. by far." Prices for the stuffers start at just $2.49.

The newest menu items will be served up hot and fresh starting Monday, November 19th. The Sandwich Artists in SUBWAY® restaurants throughout BC and the Yukon are thrilled to introduce this delightfully portable and delicious breakfast.